On June 2nd MS successfully launched Windows XP Starter Edition in India in partnership with the State Government of Uttaranchal.
XP Starter Edition Approach in India:
- Focus: Target XP Starter Edition to modest-income households in the non-metro cities through partnership programs with state governments. Starting with state government employees and expanding to citizens subsequently.
- Partner: Create an ecosystem comprising Intel, OEMs and financial institutions to ensure wide-spread availability of affordable PCs (EMI @ Rs.399/-)
- Position: XP Starter Edition as the ideal platform for 1st time modest income users
Some news items carried by media:
http://economictimes.indiatimes.com/summary/1130858.cms
http://www.thehindubusinessline.com/2005/06/03/stories/2005060303430100.htm
http://www.financialexpress.com/latest_full_story.php?content_id=92707
http://www.indianexpress.com/full_story.php?content_id=71571
http://www.hindu.com/2005/06/03/stories/2005060309891800.htm
http://www.telegraphindia.com/1050603/asp/business/story_4820930.asp
http://www.tribuneindia.com/2005/20050603/biz.htm#10
http://www.deccanherald.com/deccanherald/jun22005/update122322200562.asp
http://www.channeltimes.com/channeltimes/jsp/article.jsp?article_id=4163&cat_id=819
http://www.zdnetindia.com/news/national/stories/122871.html
http://sify.com/finance/fullstory.php?id=13815284
http://www.indiainfoline.com/news/news.asp?dat=59828
http://www.siliconindia.com/shownewsdata.asp?newsno=28329&newscat=Technology
Source Abhisek Kant (CPM, Microsoft)


