A decade back the concept of blogging was not that common and I am sure a lot of them including me jumped into the wagon. I started blogging back then with a number of different thoughts in mind. I am sure it has changed almost every couple of years. Now with close to 1400+ posts done, I thought of taking a reflection to what was done in the past and what motivates me / others into blogging. These are purely my views and would love to read your opinions too. Feel free to chime in.
Your blog is your unedited version of yourself ~ Lorelle
My early days were different. I didn’t quite understand what this whole blogging was. It was some sort of Links and resources that I used to post. Least did I understand what was the use for my audiences and how they can consume this data. But then the new social wave of Twitter and Facebook made me think twice. I found those as a great medium of sharing quickly the links that I have been reading. I started to re-think what should I blog now?
The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful ~ Ron Dawson
What will be the content ?
~3 years back, this brain wave did hit me and I needed to change my style. For a matter of fact, I didn’t have a style to be frank :). I started thinking – what to write? There are two schools of thought. Write something new, completely interesting and something that is not available elsewhere. Now the probability for creating such content is almost extinct. Trust me, I know few friends who keep saying this logic and I can see them almost non-existent in the blogging space. It is impossible to be truly+completely creative, innovative and new in every blog post you write – I would say almost impossible. The second school was to share our perspectives and our learning’s. That necessarily doesn’t mean they are completely new, but those can be our view. I loved to take that route now.
Blogging is best learned by blogging…and by reading other bloggers ~ George Siemens
Focus on your topics
Here again there are two schools of thoughts. Pick a core narrow topic and dive deeply over your blogs or find one broad area and start exploring / expanding on that concept. Trust me, I thought this is my blog and let me share everything that I play with and things that symbolizes me. So here I talk from SQL Server, Management, Microsoft Office Productivity, Phone, SharePoint, Events I attend and more. This is not a personal blog but still professional enough to get everyone’s interest on various topics. So as you create your blog, find your comfort zone and the next point details how I mind-map things. Don’t forget, blog is your identity – it is YOU.
Build your own brand
Once you have a topic / areas identified, it is critical we have a plan on how we execute the same. If you recollect over my blog, I have sort of various theme’s. Standard technical SQL content, What’z new in next version, Management and Leadership content, Personal Development content, Picture Posts, Links and Resources, Tips and Tricks as various sections. The rough workflow would include:
Readers subscribe to blogs when they provide an informational or entertainment value so great that it would be a loss to not subscribe to it ~ Maki
- Find the area’s where you feel there is enough you can write. Most importantly that needs to be interesting :).
- Outline few possible posts that you plan to write on them.
- Pick the obvious easy ones and get ready to write.
- Think about your readers and what they are going to expect out of it every time. You need to be cognizant of your current readers as well as potential future readers who will land here. Think, rethink if the topics are of great interest at large.
- Make a mind map on potential new people you want to target with your blogs.
- With 4 and 5 in place, balance the possible needs, interests, topics and questions our readers might ask on the very subject. Address them in one blog post.
- The best way you can get rid of your potential readers is by giving tons of jargons and getting them into a spiral of search engines where they finally forget where they started and what they were reading. Be careful of this syndrome and keep it simple.
- Make your posts creative with anecdotes and share your experience. People love to read and learn from your mistakes.
- Now once you have done with close to 10-15 posts on a area / topic. Move to the next ones.
- Do not try to experiment too much. Show come consistency and keep your audiences locked to what you write.
Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers ~ Brian Clark
Why do you blog?
- … to be heard
- … to share your experience on a subject
- … to share the fun and learning
- … to air your opinion when you disagree
- … to use it like a diary and travel-log. Great way to look back.
- … to socialize and make this between close friends only
- … to reach as many people as possible with your ideas
- … to use it like an marketing engine and position your product
- … to get potential clients for a product / services company
- … to change something I think can be better
- … to make money. There is no shortcut here :) … Personally I haven’t liked the idea of ads till date over my blog / website. I think it will be the case for a while.
- … to reflect your inner self. Let that inner voice be heard.
- … to let your mind wander and write as you think. It is freedom of expression.
- … to get reactions on things that you believe otherwise.
- … to write something which we never get to write. I started writing and this has helped me to become a book writer way later (after 7+ yrs). I am still learning. This is your playfield.
Blogs are whatever we make them. Don’t box your thoughts, think as if there is no box to contain your thoughts. Blogs need to be natural, true to what you are, open, opinionated and ultimately must feel we are here to share. Thanks for reading this far. Do feel free to pass your comments.
Share this article
Success is the sum of small efforts, repeated day in and day out ~ Robert Collier
This entry was posted on Wednesday, January 30th, 2013 at 08:30 and is filed under Personal. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.